| Post Name | Higher Secondary School Teacher Jaournalism - KHSE |
|---|---|
| Question Paper Code | 091/2024/OL |
| Category Code | 541/2023 |
| Date of Test | 12 August 2024 |
| Exam Type | Online Examination |
| Total Questions | 100 |
1
Read the paragraph answer questions 1 - 5 : According to Hall (1973) 'News values' are one of the most opaque structures of meaning in modern society. All 'true journalists' are supposed to possess it : few can or are willing to identify or deļ¬ne it. Journalists speak of 'the news' as if events select themselves. Further, they speak as if which is the 'most signiļ¬cant' news story, and which 'news angles' are most salient are divinely inspired. Yet of the millions of events which occur daily in the world, only a tiny proportion ever become visible as 'potential news stories' : and of this proportion, only a small fraction are actually produced as the day's news in the news media. We appear to be dealing, then, with a 'deep structure' whose function as a selective device is un- transparent even to those who professionally most know how to operate it (Hall 1973) What does the passage suggest about journalists' understanding of 'news values'?
Answer
C. Few journalists can or are willing to deļ¬ne or identify 'news values'
2
What does the passage reveal about the proportion of events that become news stories?
Answer
B. Only a small fraction of the many daily events become news stories
3
What does the passage imply about the transparency of the news selection process?
Answer
B. The process is transparent only to high-ranking journalists
4
What does the passage imply about the transparency of the news selection process?
Answer
C. The process is opaque and not fully transparent even to journalists
5
What does the term 'deep structure' refer to in the context of the passage?
Answer
B. The fundamental and often hidden criteria that guide the selection of news stories
6
Which translation approach is most aligned with communication theory, speciļ¬cally Gutt's cognitive - communicative framework, which is grounded in relevance theory as proposed by Sperber and Wilson?
Answer
D. Relevance Theory Translation
7
What is a signiļ¬cant challenges when editing automatically generated stories?
Answer
B. Retraining the algorithm to avoid recurring mistakes
8
Which of the following statements best describes the use of "Category" in the LATCH framework?
Answer
B. Sorting data according to a predeļ¬ned set of categories or topics
9
Which of the following is NOT typically part of the news translation process?
Answer
D. Rewording sentences for stylistic consistency
10
In a semiotic model of communication, what is the primary challenge that communication seeks to address?
Answer
B. To achieve mutual understanding across subjective diļ¬erences in the use of signs
11
What are the three kinds of situations described by Newcomb in his mode?
Answer
B. Balanced, non-balanced and imbalanced
12
What does the vertical dimension of Gerbner's model involve?
Answer
A. The encoding and decoding of messages in terms of form and content
13
Sara didn't enjoy gossiping or making bad remarks about others as she believed in being kind and loving towards everyone. But when she was surrounded by her friends, she engaged in it anyway just so that she could ļ¬t in with them. From this example Sara's behavior of gossiping and making bad remarks about others, despite her personal values, can be best explained by which psychological theory?
Answer
A. Cognitive Dissonance Theory
14
If a journalist reports on a pollution problem from a local river, it can be reported in the native's perceptive; where the problems faced by the people living nearby the river is highlighted, the perspective of the company causing the pollution; highlighting the advantages of how the company can help in development and employment opportunities and from, an outsiders perspective; highlighting the pros and cons of the industry and also taking into account the problems faced by the people. Each report can inļ¬uence the mass in a huge manner and mostly the media stands diplomatically. In the given context, a pollution problem is reported by the media from various perspectives. Which communication theory best explains the inļ¬uence of these diļ¬erent viewpoints on public perception?
Answer
A. Framing Theory
15
Which of the following accurately distinguishes the communication approaches of the Cambridge and Toronto schools?
Answer
C. The Cambridge school was formal and predominantly linguistically oriented, with a historical focus, while the Toronto school was informal and interdisciplinary, with a focus on the humanistic study of communication
16
How do critics of Adorno's theory on the culture industry view his treatment of consumer experiences and agency?
Answer
B. Adorno's theory reduces consumer experiences to mere reļ¬ections of economic determinism, ignoring the complex ways individuals engage with media
17
How does Habermas' theory challenge the traditional Marxist view of the relationship between economic base and cultural superstructure?
Answer
C. By suggesting that communicative action and discourse can inļ¬uence and reshape both economic and cultural dimensions
18
What characterizes Global Convergence?
Answer
C. Cultural hybridity resulting from international media circulation
19
Which one of the following is called Golden Age of Radio?
Answer
B. 1930 - 1955
20
What are the Seven Characteristics of Sound?
Answer
A. Amplitude, frequency, phase, velocity, wavelength, harmonics and envelope
21
The directional category of microphone is referred as
Answer
C. Polar pattern
22
Non-verbal sound eļ¬ect is used for
Answer
B. Precise contextualization imaging
23
Which one of the following is not part during a pre-production of a Radio Drama?
Answer
D. Costume materials
24
What is the purpose of the Radio News?
Answer
A. To inform audience
25
Why is community radio considered important?
Answer
B. Function as voice of voiceless
26
The ITU deļ¬nition of satellite radio
Answer
D. Broadcasting satellite service
27
The Internet Radio is also called as
Answer
A. Streaming Radio
28
Who had diļ¬erentiated Hot and Cold Media with high and low deļ¬nitions?
Answer
C. Marshall McLuhan
29
To promote social justice, safeguarding the rights of working classes, minorities and tribal communities - is the mission of
Answer
B. Prasar Bharathi
30
If you don't know what the words are but you have a general idea of what they are, then you look at the cue card and it gives you the feeling to the viewer, hopefully, that the person is really searching for what he is going to say - that he doesn't know what to say - Who said this statement?
Answer
A. Marlon Brando
31
Television Rating Point (TRP) is a tool provided to judge which one of the following is viewed the most
Answer
C. Programme
32
ESPL means
Answer
B. Extra Special - PTI
33
Which one is the predominant factor in News Editing?
Answer
B. Accuracy
34
What is the diļ¬erence between non-linear and linear editing?
Answer
A. Software - Analog
35
What is the meaning of standupper?
Answer
A. Piece to Camera
36
How does conventional journalism diļ¬er from investigative journalism?
Answer
A. Information cannot be published until its coherence and completeness are assured
37
The Early Motion Picture Exhibition device is called as
Answer
B. Kinetoscope
38
Cinema is the ultimate pervert art. It doesn't give you what you desire; it tells you how to desire - was a statement of :
Answer
D. Slovaj Zizek
39
When was surrealism ļ¬ourished in Europe?
Answer
C. Between World War I and II
40
Who is considered all-time best Asian Film Director?
Answer
A. Akira Kurosawa
41
Which one of the following is not Satyat Ray's Film?
Answer
D. Ajantrik
42
Robert J. Flaherty's ļ¬rst documentary ļ¬lm
Answer
A. Nanook of the North
43
Rule of Third is also called
Answer
B. Rule of Thumb
44
The production of a feature ļ¬lm that is produced mostly or completely outside of the major studio system and then distributed independently - is called
Answer
C. Indies
45
IFFI started its journey in
Answer
A. 1952
46
Advertising is a message
Answer
A. Paid by identiļ¬ed sponsor
47
In which century advertising was ļ¬ourishing
Answer
C. 18th Century
48
If it doesn't sell, it isn't creative - whose statement is this?
Answer
B. David Ogilvy
49
What is the approach to promotion that combines persuasion tools like advertising, PR, promotions and media choices - called
Answer
C. Integrated Marketing Communication theory
50
As per the ļ¬ve-stage decision process model which views the consumer as a/an
Answer
A. Problem solver
51
In his 1961 best-seller Reality in Advertising, Rosser deļ¬ned his industry-changing concept
Answer
B. Unique selling proposition
52
Elaborate Likelihood Model is a framework that shows us two routes to motivate a consumer - they are
Answer
A. Peripheral and Central
53
To determine the ____________, the business must ļ¬rst identify what problem their product or service solves, or what need or want it fulļ¬lls - Fill in the blank.
Answer
B. Target Audience
54
Consumers of ____________ are concerned about their privacy, prefer marketers they trust and respond more positively to ads that are relevant to them - Fill in the blank
Answer
C. Digital Advertising
55
What are the two primary types of publics in Public Relations?
Answer
B. Internal and External
56
Which of the following best describes the primary goal of crisis communication?
Answer
B. To manage and mitigate negative publicity
57
The history of public relations is primarily concerned with
Answer
C. The timeline and signiļ¬cant events in PR
58
Organizational communication focuses on
Answer
A. Internal message distribution within an organization
59
Which of the following is a key aspect of marketing communication in PR?
Answer
C. Promotional and advertising activities
60
What role do professional organizations play in public relations?
Answer
B. They provide a code of ethics and standards
61
In the context of public relations, what is the primary function of rhetorical eļ¬ectiveness?
Answer
B. To enhance internal communication processes
62
How is the eļ¬ectiveness of public relations activities often evaluated?
Answer
B. By analysing news releases and media coverage
63
What is the importance of digital media engagement in public relations?
Answer
D. It builds and maintains online presence and interactions
64
Which communication model focuses on understanding the psychological eļ¬ects of media messages on individuals?
Answer
B. Socio psychological
65
The study of signs and symbols in communication is primarily known as
Answer
C. Semiotic
66
What does the concept of "Public sphere" refer to in communication studies?
Answer
B. An area for public debate and discourse
67
How does "agenda setting" theory explain media inļ¬uence?
Answer
D. By highlighting certain issues over others, shaping public perception
68
Which term describes the dominance of one group over another in the context of media and ideology?
Answer
A. Hegemony
69
What does "discourse" in communication studies generally refer to?
Answer
B. Written or spoken communication and debate
70
The term "subaltern" in communication studies is often used to describe :
Answer
B. Marginalized or oppressed groups
71
In the context of communication and technology, "information society" refers to :
Answer
A. A society where information production and dissemination are key activities
72
What does "digital democracy" aim to achieve in the context of media and society?
Answer
B. Enhanced public participation and engagement through digital platforms
73
Considering Indian statutory law, which of the following best describes the doctrine of 'basic structure' as applied by the Supreme Court of India?
Answer
B. The doctrine that any constitutional amendment altering the basic structure of the constitution is invalid
74
Which of the following is not among the primary purposes of the Government of India Act 1919?
Answer
C. Introduction of direct suļ¬rage and extension of the franchise
75
Considering the judicial review powers of the Supreme Court of India, which statement best encapsulates the scope and limitations of these powers? (i) The Supreme Court can review and strike down any law, including constitutional amendments, that it deems inappropriate (ii) The Supreme Court's power of judicial review extends only to ordinary laws, not constitutional amendments, except for those aļ¬ecting the basic structure. (iii) The Supreme Court can only review state laws and not federal laws under its judicial review powers
Answer
C. (ii) is the right answer
76
Which is the correct chronological order of the pre-independent press regulations given below?
Answer
B. Censorship of press Act, Adam's Ordinance, Licensing Act and Vernacular Press Act
77
The article that gives the members of parliament freedom of speech and not subjected to any reasonable restriction
Answer
C. Article 105
78
The wrongful communication mentioned in Oļ¬cial Secret Act, 1923 is (i) Possession or control of any secret oļ¬cial code or password. (ii) Holding information which relates to or is used in a prohibited place
Answer
D. Both the statements (i) and (ii) are correct
79
Consider the following statements : (i) Trademarks protect brand names, slogans and logos used in commerce. (ii) Trade secrets protect conļ¬dential business information that provides a competitive edge
Answer
D. Statement (i) and (ii) are true and the second statement is not the right explanation to the ļ¬rst one
80
How does deontological ethics view the relationship between a journalist's personal beliefs and their professional duties?
Answer
A. Professional duties should override personal beliefs to maintain integrity
81
What is a primary ethical concern regarding the use of deception in sting operations by journalists?
Answer
A. It undermines trust between journalists and the public
82
Consider the following statements : (i) James Silk Buckingham's approach to journalism inļ¬uenced future Indian Journalists. (ii) The British Colonial government implemented stricter press regulations due to James Silk Buckingham's activities.
Answer
C. Statement (i) and (ii) are true but the statement (ii) is not the right explanation to the claim in statement (i)
83
Match the following colonial acts and the rulers who implemented them : (i) First Press Regulation - (a) Lord Canning (ii) Licensing Act - (b) Richard Wellesly (iii) Gagging Act - (c) John Lawrance (iv) Registration Act - (d) Edward Robert Bulwer-Lytton
Answer
A. (i)-(b), (ii)-(a), (iii)-(d), (iv)-(c)
84
Which of the following statements best describes the role of print media in shaping public opinion in colonial India?
Answer
B. Print media was a crucial instrument for educating the masses and fostering a sense of national identity
85
What is the relevance of the verdict proclaimed by the nine-judge Bench of the Supreme Court led by former Chief Justice of India, J.S. Khehar?
Answer
B. Declared the Right to Privacy a fundamental right
86
The book warrior of the Fourth Estate written by B.G. Varghese is the biography of
Answer
D. Ramnath Goenka
87
The year in which the name 'Akashavani' was adopted for the national broadcaster?
Answer
C. 1956
88
Name the ļ¬lm maker who produced 21 ļ¬lm modules sponsored by UNICEF for the SITE project in India
Answer
D. Shyam Benegal
89
Arrange the following pioneers in the chronological order of their contributions made to digital journalism
Answer
B. Justin Hall, Jorn Barger, Johnathan Dube, Peter Merholz
90
Which is the magazine that published 'Mahakshamadevatha', likely the ļ¬rst-ever cartoon in Malayalam
Answer
B. Vidooshakan
91
The expected achievements of learners within the ļ¬rst few years after completing the course is
Answer
B. Program educational objectives
92
While taking part in a discussion, seminar or symposium as an enlightened listener, you will
Answer
A. Hear the entire talk and seek permission to express yourself
93
Which among the following combination of characteristics is the most eļ¬ective in a lecture? (i) Reinforcing correct response (ii) Fluency in asking questions (iii) Stimulus variation (iv) Exaggeration (v) Illustrating
Answer
B. (i), (iii), (v)
94
Which among the following is not a feature of Summative evaluation?
Answer
D. It provides immediate feedback on the eļ¬ectiveness of the ongoing teaching learning process
95
When there is a heterogeneous group of students consisting of slow learners and bright students it is better for the teacher to (i) Keep the teaching level low so that everyone understands (ii) Keep the teaching level high so that the slow learner will eventually catch up (iii) Arrange remedial teaching for the slow learners (iv) Keep the teaching level moderate so that it is not too boring for the bright student
Answer
C. Only (iii) and (iv)
96
Review of related research and literature in psychological research does not
Answer
C. Make the researcher competent and perfect in doing research
97
Which among the following steps in research are least vulnerable as far as research ethics is concerned? (i) Deļ¬ning the research variables (ii) Data collection procedure (iii) Identifying the research variables (iv) Reporting research outcomes
Answer
B. Only (i) and (iii)
98
Which among the following statements is most correct?
Answer
D. Applied research and action research help to solve immediate practical problems but in action research the researcher is the same person who will use the ļ¬ndings of research
99
Studying diļ¬erent groups of children at diļ¬erent ages simultaneously and describing their developmental characteristics is called most appropriately as
Answer
A. Cross sectional growth study
100
Which is not correct about documentary analysis?
Answer
B. It is the same as activity analysis
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