| Post Name | Higher Secondary School Teacher (Journalism) |
|---|---|
| Department | Kerala Higher Secondary Education |
| Question Paper Code | 079/2026/OL |
| Category Code | 309/2025, 701/2025 |
| Date of Test | 5 May 2026 |
| Exam Type | Online Examination |
| Total Questions | 100 |
1
In the context of news values, the term āprominenceā refers to
Answer
C. the level of public recognition of the individuals involved
2
In a feature story that begins with an anecdotal lead, the ānut graphā is most likely to:
Answer
C. clarify the central theme and establish the broader context of the story
3
Which of the following best describes Gonzo journalism ?
Answer
B. a writing style that entirely abandons traditional journalism rules and places the reporter at the centre of the story.
4
A ānews rundownā is
Answer
B. a scheduled list outlining the sequence and timing of news stories in a bulletin
5
Which of the following is not a principle of page make-up ?
Answer
D. accuracy
6
What is the use of āchroma keyā in television production ?
Answer
C. replace a background with a diļ¬erent visual image
7
Which female cartoonist in India gained recognition for her satirical cartoons on social and political themes ?
Answer
A. Maya Kamath
8
Which of the following statements is/ are correct about Photojournalism ? I. Photojournalism prioritises factual accuracy over aesthetic enhancement. II. Post-processing that alters the meaning of an image violates ethical standards. III. Staging a photograph is acceptable if it reļ¬ects a broader social truth. IV. Ethical dilemmas often arise in conļ¬ict and disaster coverage.
Answer
A. Only (I, II & IV)
9
Match the following : List - I List - II a. Gestalt Theory 1. Verbal & visual processing b. Cognitive Load Theory 2. Perceptual organisation c. Dual Coding Theory 3. Limited working memory d. Semiotics 4. Ferdinand de Saussure
Answer
C. a-2, b-3, c-1, d-4
10
In communication studies, a model is best understood as
Answer
B. A simpliļ¬ed representation of a process
11
Which statement best distinguishes a theory from a model in Communication ?
Answer
C. A theory explains relationships, while a model represents them schematically
12
Aristotleās model of communication primarily focuses on
Answer
B. Public speaking and persuasion
13
The Shannon and Weaver model is especially noted for introducing the concept of
Answer
C. Noise
14
Gerbnerās model is especially useful for understanding
Answer
B. Communication as perception and reaction to events
15
The two-step ļ¬ow of communication emphasizes the role of
Answer
B. Opinion leaders
16
The Uses and Gratiļ¬cations approach views audiences as
Answer
B. Active users who choose media for speciļ¬c needs
17
Cultivation Theory is most closely associated with the idea that
Answer
A. Heavy media exposure shapes long-term social perceptions
18
Technological Determinism is the view that
Answer
B. Technology plays a decisive role in shaping society and culture
19
What was the primary signiļ¬cance of the introduction of community radio in India in the early 21st century ?
Answer
B. It enabled grassroots participation and localized communication for development
20
Analyse the Assertion and Reason to ļ¬nd out the correct answer given below. Assertion (A): The nationalization of radio broadcasting in India strengthened its role in nation-building. Reason (R): State control enabled uniform dissemination of developmental and cultural content across regions.
Answer
A. Both (A) and (R) are true, and (R) is the correct explanation of (A)
21
Which among the following is not included in the major objectives of the Prasar Bharati Corporation as laid out in the Prasar Bharati Act, 1990 ?
Answer
C. To promote the restoration, digitization and enhance public access to broadcasting.
22
Which technology enables multiple radio stations to share the same frequency band without mutual interference in digital broadcasting ?
Answer
C. Orthogonal Frequency Division Multiplexing (OFDM)
23
Why are Medium Wave (MW) broadcasts more eļ¬ective for long-distance nighttime transmission ?
Answer
D. Reduced absorption due to disappearance of the D-layer.
24
In long-form radio features, which scripting technique most eļ¬ectively enhances listener retention ?
Answer
A. Strategic signposting and periodic summarization
25
Direct address forms such as āāyouāā in radio scripting function primarily to
Answer
B. Simulate interpersonal communication and increase listener engagement
26
Which sequence best represents the evolution of dominant radio programme genres in India ?
Answer
D. Radio drama Ā® Development programmes Ā® Film music shows Ā® FM infotainment formats
27
What technological feature enables podcasts to consumed oļ¬ine, unlike traditional internet radio streams ?
Answer
B. RSS feed-based distribution and ļ¬le downloading
28
Who is regarded as Indiaās ļ¬rst Al news anchor and with which news channel is it associated ?
Answer
A. Sana - India Today Group
29
In Direct-to-Home (DTH) technology, what does the Low Noise Block-down Converter (LNB) do?
Answer
B. It passes the ampliļ¬ed, ļ¬ltered signal to the satellite receiver inside the consumerās house.
30
What is B-roll in video production ?
Answer
B. Supplementary footage used to support or visually enhance the main shot
31
What is the technical diļ¬erence between a J-cut and an L-cut in television news editing ?
Answer
D. In a J-cut, the audio of the next scene starts before the video; in an L-cut, the audio from the previous scene continues under the next video.
32
With reference to Prasar Bharati, consider the following statements. 1. It was constituted as an autonomous statutory body under the Prasar Bharati (Broadcasting Corporation of India) Act, 1990. 2. It functions as the public service broadcaster of India through Doordarshan and All India Radio. 3. Its Chairman is appointed by the President of India on the recommendation of a committee headed by the Prime Minister. 4. It operates directly under the regulatory supervision of the Telecom Regulatory Authority of India (TRAI). Which of the statements given above is/are correct ?
Answer
A. 1 and 2 only
33
In a newsroom workļ¬ow, who is responsible for selecting stories, writing the anchorās script, and managing the āārundownāā of the bulletin ?
Answer
C. The News Producer/Show Producer (SP)
34
A television newsroom produces a long-form special report tracing discrepancies between oļ¬cially released environmental compliance data and independently obtained ļ¬eld evidence, including satellite imagery, expert testimony, and internal communications, thereby revealing systematic concealment of regulatory violations. This form of journalistic practice is most accurately categorized as
Answer
B. Investigative journalism, owing to its sustained eļ¬ort to uncover deliberately obscured information of public interest
35
In journalistic practice, doorstepping most accurately refers to
Answer
A. Seeking an on-record response by confronting a subject without prior appointment, typically at a location linked to their private or professional routine
36
What is an Anchor Link in television news scripting?
Answer
B. A short scripted line delivered by the news anchor to introduce, connect, or conclude a news story
37
Assertion (A): The Soviet ļ¬lm masters, led by Sergei Eisenstein, believed that āāmontageāā was the most critical element of cinema. Reasoning (R): They argued that the collision of two independent shots creates a new, psychological meaning in the mind of the viewer that neither shot possesses on its own.
Answer
A. Both (A) and (R) are true, and (R) is the correct explanation of (A)
38
Assertion (A): Italian Neorealism emerged as a dominant movement immediately following World War II, often using non-professional actors and real locations. Reasoning (R): The movement was a response to the economic devastation and moral collapse of post-war Italy, seeking to portray the raw āātruthāā of the working class.
Answer
A. Both (A) and (R) are true, and (R) is the correct explanation of (A).
39
āāMise-en-scĆØneāā is a French term that literally translates to what in the context of ļ¬lm?
Answer
B. Placing on stage
40
Which 1960 Alfred Hitchcock ļ¬lm is often cited as the ļ¬rst āāmodern horrorāā and a pioneer of the slasher genre?
Answer
C. Psycho
41
In Soviet ļ¬lm theory, what is the āāKuleshov Eļ¬ectāā ?
Answer
C. A mental phenomenon where viewers derive more meaning from the interaction of two sequential shots than from a single shot in isolation
42
Which government body was established in India in 1975 to encourage the production of āāquality ļ¬lms with a social purposeāā?
Answer
C. NFDC
43
Who is widely known as the āāFather of Indian Cinemaāā ?
Answer
C. Dadasaheb Phalke
44
Which of these is not a standard type of lighting used in the āāThree-Point Lightingāā technique ?
Answer
D. Omni-directional Light
45
What is the name of the ļ¬rst Indian ļ¬lm to win an Oscar for Best Picture?
Answer
D. None of the above
46
Which award is considered the āāOscars of the advertising worldāā ?
Answer
A. Cannes Lions International Festival of Creativity
47
What is the full form of ASCI?
Answer
A. Advertising Standard Council of India
48
What does Point-of-Purchase (POP) advertising refer to ?
Answer
C. Advertising that targets consumers at the place where they make purchase decisions, such as in-store displays, shopping carts, live demonstrations, and sampling
49
What is the full form of AMUL?
Answer
A. Anand Milk Union Limited
50
Advertising is best deļ¬ned as which of the following ?
Answer
B. Any presentation and promotion of ideas, goods, services, and brands by an identiļ¬ed sponsor using paid media
51
Marketers often pay large sums of money for their products to appear brieļ¬y in movies and television shows. What is this advertising approach called ?
Answer
B. Product Placement
52
An important component of online marketing involves driving traļ¬c to a companyās own media. Which of the following approaches are commonly used for this purpose ?
Answer
B. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
53
What is the primary purpose of a brand audit, and when should a marketer conduct it ?
Answer
B. To assess the health of the brand, uncover sources of brand equity, and should be conducted while setting marketing plans and considering strategic shifts
54
What does the term brand equity refer to ?
Answer
B. The monetary value of a brand, reļ¬ecting the premium added to a companyās valuation due to brand ownership and the net present value of its future returns
55
The theory which states that the media highlight certain aspects of a topic that they want the audience and the stakeholder to know about, or to reinforce certain perceptions of a topic
Answer
B. Framing theory
56
Most Public relations research builds on the excellence theory was developed by
Answer
C. J. Grunig and Hunt
57
A deliberate and systematic attempt to shape perceptions, manipulate cognitions and direct behavior to achieve a response that furthers the desired intent is
Answer
D. Propaganda
58
Giving and seeking donations to support an organizational cause is
Answer
C. Philanthropy
59
The person who conceptualized a new model of PR that emphasized the application of social science research that behavioural psychology to formulate campaigns and messages that could change peopleās perceptions was
Answer
B. Edward Bernays
60
The process of presenting a communication programme to an audience, which includes taking a brief which is the summary of the communication issues an organization faces ?
Answer
D. Pitching
61
Strain, Mobilisation, confrontation, Negotiation and Resolution are the stages involved in the process of _________ to produce a planned outcome.
Answer
B. Campaign
62
An analysis of a companyās strengths, weaknesses and opportunities open to it and identiļ¬able threats that might be posed can be assessed through
Answer
D. SWOT analysis
63
Awareness, interest, trial, evaluation and adoption is associated with the theory of
Answer
B. Diļ¬usion of Innovation
64
The study of language as part of a larger science devoted to the study of the life of signs within society was located by
Answer
C. Ferdinand Saussure
65
The notion of the āOrganic Intellectualā ā everyone who used ideas was an intellectual and that these thinkers and their ideas were organically tied to particular class interests was the argument of
Answer
A. Antonio Gramsci
66
āPower is everywhere, not because in embraces everything, but because it comes from everywhereā ā One of the theorists responsible for extending the use of ideas of power says ā was
Answer
C. Michel Foucault
67
It is impossible to divorce the meaning of a text from the cultural context of its interpreter, in order to interpret any text the interpreter necessarily and unavoidably brings to the text certain prior understandings or fore understandings from their own culture is
Answer
A. Hermeneutics
68
A way of thinking about the relationship between power, knowledge and language is
Answer
C. Discourse
69
Subordination and patriarchy is associated with
Answer
B. Feminist theory
70
A phenomenon under study should be seen as consisting of a system of structures. This system and the relationship between the diļ¬erent elements are more important than the individual elements that make up the system is
Answer
B. Structuralism
71
The doctrine that ascribes a ļ¬xed property or āessenceā as universal to a particular category of people is
Answer
D. Essentialism
72
The argument that the patterning of meaning is a crucial starting point for cultural analysis was put forward by
Answer
A. Raymond Williams
73
The Press and Registration of Books Act was enacted in which year ?
Answer
B. 1867
74
What is the primary purpose of the Right to Information (RTI) Act?
Answer
B. To promote transparency and accountability in public authorities
75
Which of the following is a quasi-judicial body established to regulate the press in India ?
Answer
B. The Press Council of India
76
Which section of the Indian Penal Code is traditionally associated with the law of sedition?
Answer
A. Section 124A
77
The Copyright Act, 1957 protects original works for the lifetime of the author plus
Answer
B. 60 years
78
The concept of āParliamentary Privilegesā provides members of the legislature with
Answer
B. Freedom of speech within the house and immunity from court proceedings for the same
79
The Directive Principles of State Policy (DPSP), unlike Fundamental Rights
Answer
B. Are non-justiciable but are fundamental in the governance of the country.
80
Section 66A of the IT Act, which penalised oļ¬ensive online messages, was struck down by the Supreme Court in
Answer
A. Shreya Singhal v. Union of India (2015)
81
The Fundamental Duties under Article 51A were added to the Constitution by which Amendment ?
Answer
A. 42nd Amendment
82
Which of the following was a key feature of media during the colonial period ?
Answer
B. Strict censorship and press regulations
83
Which Malayalam newspaper published a blank front page on World Press Freedom Day as a protest, demanding press freedom ?
Answer
B. Mathrubhumi
84
Which of the following is correctly matched ?
Answer
A. Malayala Manorama - became a daily in 1928
85
Consider the following statements about missionary press in Kerala. 1. It played a major role in standardizing and printing Malayalam. 2. It was mainly limited to commercial entertainment publications. 3. It helped spread modern prose, translation and education. Which of the above are correct ?
Answer
C. 1 and 3 only
86
Which of the following best describes the little magazine movement in Malayalam ?
Answer
B. Experimental, small-circulation, often counter-cultural publishing
87
The Vernacular Press Act of 1878 was enacted to suppress Indian- language newspapers. Who repealed it ?
Answer
B. Lord Ripon in 1881
88
Arrange the following freedom movement newspapers in chronological order of their founding. I. Young India II. Kesari III. Navajivan IV. Harijan
Answer
A. II, I, III, IV
89
Match the cartoonist with the Malayalam newspaper/publication they were primarily associated with 1. Abu Abraham - P. Sankerās Weekly 2. O.V. Vijayan - Q. Mathrubhumi 3. Yesudasan - R. Malayala Manorama 4. Toms - S. Kerala Kaumudi
Answer
Question Cancelled
90
Bal Gangadhar Tilak used journalism as a weapon for the freedom struggle through two newspapers. Identify the correct pair.
Answer
A. Kesari (Marathi) and Mahratta (English)
91
Swami Vagbhatananda denounced caste barriers and idol worship and exhorted his followers to abjure such practices. He was the founder of
Answer
B. Atma Vidya Sangham
92
The ļ¬rst full ļ¬edged Malayalam work printed in the language using Malayalam types was
Answer
B. Samkshepa Vedartham
93
The famous Kerala reform leader K. Ayyappan is related with i. Popularised the idea of Misrabhojanam. ii. Promoted women education. iii. Encouraged Gender Equality. iv. Founded Sahodara Sangham.
Answer
D. All are correct
94
"Enlighten through education and strengthen by union" who said these words ?
Answer
B. Sri Narayana Guru
95
With regard to the incident Gandhiji said, "A miracle of modern times and a smriti which is the people's charter of spiritual emancipation".
Answer
B. Temple entry proclamation
96
Proclamation of Free Primary Education in 1817 is remarkable in the education sector. The proclamation was during the reign of
Answer
C. Gouri Parvathy Bhai
97
Nalappat Narayana Menon has immortalised himself in Malayalam poetry by his beautiful elegy
Answer
B. Kannunirtulli
98
As a part of the campaign for eradication of untouchability a Satyagraha was organised during the period of December-April 1948 and it evoked the willing participation of princes of Royal families of Cochin. Which Satyagraha was mentioned above ?
Answer
C. Paliyam Satyagraha
99
The news paper Swadesabhimani, was owned by
Answer
B. Abdul Khadir Maulavi
100
Royal proclamation of July 26, 1859 is related to
Answer
C. Shanar Agitation
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