| Post Name | HSST Journalism - KHSE |
|---|---|
| Question Paper Code | 097/2021 |
| Category Code | 488/2019 |
| Date of Test | 29 September 2021 |
| Medium of Question | ENGLISH |
| Exam Type | OMR Examination |
| Total Questions | 100 |
1
The primary role of an independent press in a free and democratic society is
Answer
A. provide news that is fair, balanced and accessible to all people
2
Bias is most likely to appear in a news story when
Answer
D. the reporter relies on one source or gives disproportionate time to space to one
side of a controversy
3
If a Jewelry shop owner ran an advertisement that used the name or likeness of a
movie star without the star’s permission, this would be the basis for which type of
invasion of privacy suit ?
Answer
B. misappropriation
4
The method of electronically documenting an interview with a source without the
source’s knowledge is
Answer
C. devious and unfair
5
Photojournalists see the use of computer software to alter images as comparable to
Answer
C. a reporter’s making up facts for a news story
6
In weighing the value of publishing a story, journalists should consider harms and
benefits and publish the story if it
Answer
D. benefits more people than it harms
7
One of the most powerful ways reporters use computers in news gathering is to
Answer
A. analyze electronic databases
8
Feature story writers should avoid ending their stories with
Answer
C. a summary
9
The prewriting of graphic technique, the provision of process representation and the
manipulation of the order of steps is known as
Answer
B. flowcharting
10
Each question is provided with four choices
Answer
D. having one correct answer.
Choose the correct answer and darken the bubble corresponding to the question number
using Blue or Black Ball Point Pen in the OmR Answer Sheet.
11
All of the following are barriers to effective communication except
Answer
C. Eliminate noise
12
Based on empirical results on gender differences in the pattern of communication, all
of the following are considered to be significant differences in gender communication
except
Answer
D. All of the above are correct difference based on research findings
13
According to daniel Bell, the main driving force in the shift to “postindustrial” society is
Answer
D. Scientific knowledge
14
Opinion leaders and opinion formers are an integral part of which model of
communication ?
Answer
B. Influencer
15
What are the two particular influences on the communication process ?
Answer
A. media and people
16
The simplified communication model (1954) by Wilbur Schramm has three main
communication components. Which of the following is not included in his simplified
model ?
Answer
C. Source
17
Technological determinism is the presumption that
Answer
A. Technology causes certain human behaviors
18
In a variety of instances, media theories have had significant consequences. One of
the approaches is
Answer
B. media theories help us organize and make sense of the world and our
understanding of the world
19
PR professionals develop, execute and evaluate organisational programs that promote
the exchange of influence and understanding
Answer
A. among an organisations constituent parts and publics
20
Corporate advertising relies on
Answer
B. organisational personality
21
which set of characteristics most accurately describe PR ?
Answer
B. low cost, high credibility, low control
22
Public relations typically do not have responsibility for which one of the following ?
Answer
B. Counseling management on policy
23
In recent years social media has had a significant influence on public relations
activities. In which of the following areas, the impact been greatest and experienced
most immediately ?
Answer
A. politics
24
despite its potential strengths, public relations is often characterised as an
Answer
B. marketing stepchild
25
message control through sponsorship is
Answer
B. hard
26
CSR is positively correlated with revenue and profit because
Answer
A. Consumers respond positively to links between the organization and ethical
and environmentally acceptable outcomes
27
In developing a Crisis Communications Plan, it is a good idea to
Answer
D. be sure your statements are in the necessary languages for your audiences to
comprehend
28
which of the following statement/statements is/are correct, with reference to the
historical milestones of broadcasting in India ?
i. The first regular radio service was inaugurated in India by the Indian
Broadcasting Company with the opening of the Bombay Station on July 23,
1927.
ii. The Indian Broadcasting Company came about seven months after the
creation of the British Broadcasting Corporation in the UK as a publicly funded
organisation with John Reith as its first director general.
iii. The Indian Broadcasting Company, went into liquidation by march 1930.
Answer
C. i, ii and iii are correct
29
modulation of a sine wave or carrier by varying its frequency in accordance with
amplitude variations of the modulating signals is known as
Answer
A. Frequency modulation
30
Choose the correct statement/statements, from the statements given below :
Omnidirectional microphones are good for picking up
i. The ambience of the room
ii. Recording entire string sections or choirs.
Answer
A. i and ii are correct
31
An ‘actuality’ in a radio news broadcast is also known as
i. Acts
ii. Cuts
iii. Sound bites.
Answer
A. i, ii and iii are correct
32
Keeping in mind the basic rules for news writing for radio, identify the better worded
news items from the four items given below :
i. “well over 7000 people have signed a petition against the construction of the
new factory.”
ii. “7123 people have signed a petition against the construction of the new
factory.”
iii. “The crane to build the factory is about 15 metres high.”
iv. “The crane to build the factory is about as tall as a three storey building.”
Answer
D. i and iv
33
Four building blocks of the radio drama are
Answer
A. Speech, sound effects, music and silence
34
which of the following statement is/are correct, with reference to writing radio news
bulletins ?
i. A short segment of actuality is called a grab.
ii. In a radio news bulletin, closing news stories are called tail-enders.
iii. A short music inserted to announce a special theme in a news bulletin is called
as stabs or stings.
Answer
C. i, ii and iii are correct
35
Fill in the blanks, with the options given below :
Though Frequency modulation Broadcast was developed by Edwin Armstrong in
1933 and the first FM station in USA was set up by him in 1939, in India the first FM
transmitter was installed at __________ in the year ____________.
Answer
B. Chennai, 1977
36
which of the following statement is/are correct ?
i. The mumbai city has nine radio stations, whereas the city of New york has
45 radio stations.
ii. In terms of overall share, radio advertising is 8-9 per cent internationally,
whereas in India, it remains constant at around 3-4 per cent.
iii. At the end of June 2019, 581 Fm radio stations are operational in 107 cities in
India.
Answer
D. Only i and ii are correct
37
Identify the statement/statements which is/are not correct, with relevant to the Prasar
Bharati Act, 1990.
i. The Chairman and the other members, of Prasar Bharati shall be appointed by
the President of India on the recommendation of a Committee.
ii. The Committee consisting of the Chairman of the Council of States, the
Chairman of the Press Council of India; and one nominee of the President of
India.
iii. The Chairman of the Prasar Bharati shall be Part-time member and shall hold
office for a term of five years from the date on which he enters upon his office
or until he attains the age of seventy five years, whichever is earlier.
Answer
D. Only i and ii are correct
38
In which year the Prasar Bharati
Answer
D. 1990
39
____________ is India’s only Free direct-To-Home Service, previously known as
dd direct +. This service was launched in december, 2004.
Answer
D. dd Free dish
40
Identify which statement/statements is/are correct, with reference to TAm.
i. Television Audience measurement (TAm) is the oldest agency conducting
ratings in India.
ii. TAm is a company of 50 : 50 stakes of Nielsen and ImRB.
iii. TAm provides a weekly rating.
Answer
B. i, ii and iii are correct
41
Identify which of the following statement(s) is/are correct.
i. The ambush interview creates false light invasions of privacy and is contrary to
the fundamental goals of freedom of the press.
ii. Newspapers often make innocent persons look guilty before they are tried in
Court.
iii. The ambush interview unmasks the subject by intercepting him and recording
his unguarded reaction to an embarrassing accusation.
Answer
C. i, ii and iii are correct
42
with reference to Augmented Reality, identify the correct statement/statements.
i. Augmented Reality allows the user to see the real world, with virtual objects
superimposed upon or composited with the real world.
ii. Augmented Reality supplements reality, rather than completely replacing it.
iii. Augmented Reality is a “middle ground” between virtual environment
Answer
C. ompletely synthetic) and telepresence
43
match the following :
Television Soap director
i. Buniyaad a. Anil Banerjee
ii. Sancharam b. dasari Narayana Rao
iii. munshi c. Santhosh George Kulangara
iv. Vishwamitra d. Ramesh Sippy and Jyoti
Answer
A. i – d, ii – c, iii – a, iv – b
44
Fill in the blank with the options given below :
A sting operation namely ___________ was conducted by news portal tehelka.com
in 2001 to expose alleged corruption in defence deals.
Answer
C. Operation west End
45
For Pierre Bourdieu, capital is an institutionalised resource of which there are three
main species
Answer
A. Economic capital, cultural capital and social capital
46
“workers leaving the Lumière Factory” is an 1895 French silent documentary film
directed and produced by
Answer
D. louis lumière
47
Identify which of the following statement(s) is/are correct with reference to the role
of sound in a film.
i. Sound disrupts the genre of a film.
ii. Sound builds up or releases tension.
iii. Sound changes the emotional or physical status of a character.
Answer
A. Only ii and iii are correct
48
dAGmAR, according to Russell H Colley stands for
Answer
B. Defining Advertising Goals for Measured Advertising Results
49
Identify which of the following statement(s) is/are correct with reference to French
Surrealistic films.
i. Surrealist films often promoted traditional institutions in society, such as
religion, family or marriage.
ii. Surrealism revolutionized the art of cinema with new techniques and
approaches that freed it from traditional story-telling.
iii. Surrealist films often leave us with shocking images that lodge themselves into
our psyche and deprive us of easily legible narratives.
Answer
A. i, ii and iii are correct
50
Identify which of the following technique(s) is/are include expressionist technique.
i. Realistic sets
ii. Theatrical composition
iii. Obtrusive camera.
Answer
B. Only ii and iii are correct
51
Identify the one which is not a characteristics of French New wave Films, from the
list given below.
i. Extended shots
ii. On-location shooting
iii. Socio-political commentary
iv. Resolved endings.
Answer
B. iv
52
Fill in the blank with the options given below :
In the Soviet Russia by 1927 – 1928, ______________ revolutionary ideas on
montage had been formulated and put into practice, most notably in the film Battleship
Potemkin.
Answer
B. Sergei Eisenstein’s
53
Identify which of the following statement(s) is/are correct with reference to Odessa.
i. In 1974, John Abraham started the revolutionary idea of “people’s cinema”,
with the formation of a collective named Odessa.
ii. Odessa produced and distributed Amma Ariyan with the chanda (market)
money offered by the common people.
iii. Across Kerala, Odessa organised more than 10,000 screenings of Amma
Ariyan.
Answer
B. Only ii and iii are correct
54
Fill in the blanks with the choices given below :
The Academy Awards are awarded for __________; The Emmy Awards are awarded
for __________; The Tony Awards are awarded for __________; The Grammy
Awards are awarded for ___________.
Answer
A. Film, television, theatre, music
55
Fill in the blank with the choices given below :
____________ defined the modern advertising agency. He is credited with creating
the account management role and he started the practice of housing creative and
media under one company.
Answer
B. walter Thomson
56
who wrote the much popular headline for the Rolls Royce account ?
“At 60 miles an hour, the loudest noise in this new Rolls Royce comes from the
electric clock.”
Answer
D. david Ogilvy
57
Identify which of the following statement(s) is/are correct with reference to the functions
of headlines in an advertising copy.
i. Get attention
ii. Select the audience
iii. deliver a complete message
iv. draw the reader into the body copy.
Answer
C. i, ii, iii and iv are correct
58
The four steps that the copywriters use in their ad to persuade the consumers to
buy the products are attention factor, interest element, desire element and action
element, which is popularly called as
Answer
C. AIdA
59
The Four P’s of marketing are
Answer
A. Product, Price, Place and Promotion
60
Fill in the blank :
In 1985, the Advertising Standards Council of India (“ASCI”), a non statutory
___________, was established that created a self regulatory mechanism of ensuring
ethical advertising practices.
Answer
B. Tribunal
61
Fill in the blank :
The Advertising Standards Council of India
Answer
B. Consumers
62
Identify which of the following element is not part of key trends relevant to digital
advertising.
i. move toward data-driven marketing communication
ii. The impact of artificial intelligence on advertisement production
iii. The effect of big data on advertisement execution
Answer
A. i, ii and iii are correct
63
match the following :
Film Genres description
i. German Expressionism a. Budget based
ii. Series b. By Style
iii. Blockbusters c. Sexual orientation
iv. Queer d. 007 movies
Answer
D. i – b, ii – d, iii – a, iv – c
64
doordarshan’s terrestrial broadcasting was the only means to watch television
programmes in India upto
Answer
A. 1991
65
which of the following statement about Prasar Bharati Corporation is not true ?
Answer
C. The Chairman and members of the Board shall be appointed by the President
of India
66
which of the following newspaper is associated with Ramnath Goenka Excellence
in journalism awards ?
Answer
C. The Indian Express
67
Find out the correct sequence of editors of Malayala Manorama.
Answer
A. K C mammen mappilai, K m Cherian, K m mathew, mammen mathew
68
Voice of India, a monthly launched in 1882 was edited by
Answer
B. dadabai Naoroji
69
which of the following newspapers were banned in the pre-independence India ?
i. Swadeshabhimani
ii. Nadegannedy
iii. Bengal Gazette
iv. Calcutta Journal
Answer
D. All of the above
70
which of the following newspaper was edited by Kumaranasan ?
Answer
D. Vivekodayam
71
Name of the first women’s magazine in Malayalam.
Answer
A. Keraleeya Sugana Bodhini
72
which of the following statements are true of Hum log ?
i. Hindi actor Ashok Kumar wound up each episode
ii. Tamil Actor Shivaji Ganeshan wound up each episode in Tamil Nadu
iii. modelled after mexican telenovela Simplemente Maria
iv. manohar Shyam Joshi wrote the script
Answer
B. Only i, iii and iv
73
‘The highly instructed few and not the scantly instructed many, will ever be the organ
to the human race of knowledge and truth. Knowledge and truth in the full sense of
the words, are not attainable by the great mass of human race at all.’ whose views
are these ?
Answer
A. matthew Arnold
74
‘One is not born a woman, but rather becomes one’ is a famous quote form
Answer
D. The Second Sex
75
which of the following is not a concept put forward by Jean Baudrillard ?
Answer
B. Cultural populism
76
Name the theorist who outlined four models of communication structure, that is,
authoritarian, paternal, commercial and democratic.
Answer
A. Raymond williams
77
A symbolically coded text, according to Stuart Hall, can be read as
i. dominant
ii. Negotiated
iii. Subjective
iv. Oppositional
Answer
C. Only i, ii and iv
78
According to Habermas, the meetings that took place across Europe in salons and
coffee shops between 1680 – 1730 were mainly
Answer
D. Inclusive and exclusive
79
which of the following Article of the Indian Constitution deals with Parliamentary
Privileges ?
Answer
B. 105
80
Blitz editor R. K. Karanjia was summoned to the Parliament for breach of Parliamentary
privileges for his article on
Answer
B. J.B. Kripalani
81
which was the last wage Board Constituted by the Govt. of India under the working
Journalist Act ?
Answer
D. Justice G.R. magithia
82
who was the Prime minister when the Prasar Bharati Act was passed in the lok
Sabha ?
Answer
C. V.P. Singh
83
which of the following sections were struck down by the Supreme Court ?
i. Section 66A of IT Act
ii. Section 69A of IT Act
iii. Section 118d of Kerala Police Act
iv. Section 118A of Kerala Police Act
Answer
B. Only i and iii
84
According to world Press Freedom Index 2020, India is ranked
Answer
D. 142
85
which of the following statements are true with regard to the Second Press
Commission ?
i. The Second Press Commission was constituted in 1978 headed by Justice
P.C. Goswami
ii. The Second Press Commission was reconstituted in 1980 under the leadership
of Justice K.K. mathew
iii. The Second Press Commission Report was submitted in 1982
iv. The Commission Recommended to Introduce Price Page Schedule
Answer
C. Only i, ii and iii
86
The Right to Privacy was declared a Fundamental Right by a nine membered
constitutional bench of the Supreme Court of India headed by
Answer
A. Justice J.S. Khehar
87
which of the following is not a sting operation carried out by the media in India ?
Answer
D. Operation Cobra
88
According to louis Althusser mass media is considered a part of
Answer
B. ISA
89
Charles Sanders Peirce proposed a basic configuration of three elements in semiotics.
which are they ?
Answer
C. Sign, object, interpretant
90
which of the following are the advantages of participant observation method of mass
communication research ?
i. Records and makes invisible visible
ii. Counters the problem of inference
iii. Improves upon the other methods through triangulation
iv. Qualifies or corrects speculative theoretical claims
Answer
D. All of the above
91
The Cultural Indicators Research Programme in US was undertaken by
Answer
C. George Gerbner
92
Variables such as age, weight, height which consist of real numbers are often referred
to as
Answer
B. Continuous
93
Identify the correct sequence of laws.
Answer
A. Indian Penal Code, Press and Registration of Books Act, Cinematograph Act,
Copyright Act
94
The exact duplication of a previous analysis in research including the sampling
procedures, experimental condition, measuring technique is called
Answer
C. literal replication
95
which of the following statements are correct with regard to sampling error ?
i. Computing sampling error is appropriate only with probability samples
ii. Sampling error cannot be computed with research that uses non probability samples
iii. Sampling error computations are considered essential in research
iv. Sampling error involves two concepts : confidence level and confidence interval
Answer
D. All of the above
96
Reporters without Borders Published in 2020 a list of 20 leading digital predators of
press freedom based on four categories of activities. which of the following is not a
category for assessing the digital predators ?
Answer
C. Internet shutdown
97
A science that studies the life of signs within society is
Answer
B. Semiology
98
match the list – 1 with the list – 2 :
List – 1 List – 2
a. dainik Bhaskar 1. The Printers
b. deccan Herald 2. ABP Group
c. The Telegraph 3. Aamoda Publications
d. Andhra Jyothi 4. dB Corp
Codes :
a b c d
Answer
D. 4 1 2 3
99
match list – 1 of awardees with list – 2 of categories in 67th National Film Awards :
List – 1
Answer
C. ategory)
a. Vijay Sethupathy 1. Best Actor
b. manoj Bajpayee 2. Best Supporting Actor
c. mathukutty Xavier 3. Best director
d. Sanjay Puran Singh 4. Best debut Film of a director
Codes :
a b c d
100
match the list – 1 with the list – 2 :
List – 1 (Newspaper) List – 2 (editor)
a. Kerala Patrika 1. V.R. Krishnan Ezhuthachan
b. malayalee 2. A. Balakrishna Pilla
c. Prabodhakan 3. C.V. Kunhirama menon
d. deenabandhu 4. C.V. Raman Pilla
Codes :
a b c d
Answer
B. 3 4 2 1
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