| Post Name | LABORATORY TECHNICAL ASSISTANT - MARKETING AND SALESMANSHIP |
|---|---|
| Department | VHSE |
| Question Paper Code | 029/2015 |
| Date of Test | 12 February 2015 |
| Medium of Question | ENGLISH |
| Exam Type | OMR Examination |
| Total Questions | 100 |
1
Most visible element of marketing mix:
Answer
A. Product
2
Amere transfer of ownership of goods from seller to buyer is known as :
Answer
C. Selling
3
Any paid form of non—personal presentation is :
Answer
A. Advertisement ' {
4
AIDAS indicates:
Answer
A. Attention Interest Desire Action Satisfaction
5
Aregistered brand is known as:
Answer
B. Trade mark
6
Which is “Silent Salesman"?
Answer
A. Packaging
7
Find the odd one:
Answer
D. Marketing mix
8
Which is “Product line"?
Answer
A. Unilever markets soaps—like Pears, Lux and Lifebuoy
9
“Sun silk Shampoo” sample pack given with manorama weekly—is an example of :
Answer
A. Sales promotion technique
10
“Caveat emptor” means :
Answer
A. Let the buyer beware
11
Which one is not correct in the case of marketing?
Answer
C. Profit through sales volume
12
Place : Transportation
; Knowledge: Advertisement
Risk : Insurance
Time oo?
Answer
A. Warehousing
13
Which one is not true in the case of “mail order business”?
Answer
C. Perishable goods are sold
|
14
——_____ is an itinerant retailer,
|
Answer
D. Cheap Jacks
15
“No bad debt” is not an advantage of :
Answer
D. Fixed shop retailers
16
ECGC stands for : |
Answer
A. Export Credit Guarantee Corporation :
17
Which among the following is different from others? |
Answer
C. Nestle
18
Which of the following is a micro marketing environment?
Answer
A. Customers
19
“Zoological parks are overcrowded on Sundays and holidays” |
“Buses are overloaded in the morning and evening”
_ Amarketing strategy to shift or reduce these demand is called :
Answer
B. De—marketing |
20
Which of the following is not a marketing mix? |
Answer
C. People
21
“Durable goods” is:
Answer
A. Computer
22
“Price—Cut” technique is used at which stage of a product?
Answer
B. Decline
23
Which packaging aime at “Protection from Pilferage"?
Answer
D. Coca—Cola one liter bottle are packed in plastic containers which are fully covered
and placed over one another
24
Which of the following is not a feature of wholesaler?
Answer
C. Provides after sale service
25
Which is “Patronage motive’?
Answer
A. Quality
26
“Raymonds” concentrate in textiles “Exclusively meant for men”— which market
| segmentation is used by the company?
Answer
B. Demographic :
27
“Adding a higher priced, prestige product to a line for increasing the sale of existing lower
priced product"—This process of marketing is called :
Answer
A. Trading up
28
Which of the following is not an object of pricing?
|
Answer
D. Maximise product quality
29
A zero level channel is otherwise called :
|
Answer
C. Direct marketing
30
Which salesmen assists dealers by giving suggestions on display and store layout facility?
Answer
B. Sales engineer
31
“High price with high advertisement” is a strategy adopted at ——————_—_——- stage of a
product :
Answer
A. Introduction
32
An insurance which protect an employer from dishonesty of an employee is :
Answer
C. Fidelity insurance
33
Which of the following is a “Public Corporation”?
Answer
B. Unit TrustofIndia .
34
Receipts issued in respect of goods placed in a bonded warehouse is called :
Answer
B. Dock warrant
|
35
The term “Days of grace” is related to:
Answer
A. Bills of Exchange
36
Which account never shows credit balance?
Answer
B. Cash |
37
“Asset = Liabilities + Capital” — is based on :
Answer
C. Dual aspect Principle
38
Goods destroyed by Fire is Re. 7,000. Insurance Company a claim of Rs. 5,000, The amount |
debited in profit and logs account is :
Answer
A. Rs. 2,000
39
“Goods withdrawn by the owner for his personal use” in this transaction which account is to |
be credited :
Answer
B. Purchases
40
Identify the “Contra Entry” transaction :
Answer
B. Cash withdrawn from Bank
41
“Credit Note” is prepared at the time of ;
Answer
B. Sales return |
42
Identify intangible asset :
Answer
A. Copyright.
43
Income and Expenditure Account : Profit and Loss Account |
Surplus : Profit
Deficit : Loss |
Receipts and Payment Account : ————————? |
Answer
B. Cash book
44
‘Vijay’ a furniture merchant in Kodanad sold “Furniture” on credit to Kiran Perambavoor.
Which subsidiary book is used to record this transaction (in the books of Vijay)?
Answer
B. Sales Day Book
45
Writing off “Wasting asset’ is known as:
|
Answer
A. Depletion
46
Goodwill account is debited when :
Answer
A. Shares issued to promoters
47
Gaining ratio is calculated at the time of ——————_ of a partner.
Answer
B. Retirement
48
The amount due to deceased partner is transfered to :
Answer
C. Executers loan account
49
The maximum capital that can be raised by a company is called:
Answer
D. Nominal capital
50
“Anil” become a shareholder of Glaxo, Ltd, when :
Answer
C. Anil receives “letter of allotment” from Glaxo, Ltd
51
Issue of shares to existing share holders at a concessional rate is called :
Answer
A. Right issue
52
On dissolution of partnership ————————- are pair first.
)
Answer
B. Debts of third parties |
53
The term “imprest money” is related to:
Answer
C. Petty cash book
54
Statement (1) : Debenture holders have voting right
Statement (2): Debenture holders will get interest
Statement (3) : Debenture holders can take part in the management of the company
Answer
B. Statement (1) and (3) are not true
55
A bill of exchange is accepted by :
Answer
A. Debtor
56
“Credit purchase of machinery” is recorded in purchase day book is an error of :
Answer
B. Principle
57
Which of the following is a “rea] account”?
Answer
A. Cash account
58
“Journal folio” is recorded in:
Answer
B. Ledger |
59
| ;
§9. Which subsidiary book is both “Journal and Ledger"?
Answer
C. Cash book ,
60
Which account is prepared to know “credit sales”?
Answer
A. ‘Tota] debtors account
61
Which communication is known as “Jungle Telegraph"?
Answer
B. Informal communication
62
The need hierarchy theory is advocated by : |
Answer
B. Abraham Maslow
63
“Father of Scientific Management” :
Answer
B. F.W. Taylor
64
Number of subordinates that a superior can effectively supervise is called :
Answer
B. Span of control
65
“Right to give order” is called : .
Answer
B. Authority
66
Find the odd one:
Answer
D. Transfer
67
Wastage is high under :
Answer
B. Piece rate system
68
‘The ability of a person to look at things from others point of view is known as: |
Answer
B. Empathy
69
Communication between sales executive and production manager is:
Answer
C. Diagonal
70
Which of the following is true for an over capitalised company?
Answer
A. Market value of share falls
71
Capital required for the day-to-day running of a business is called :
Answer
B. Working capital
72
Which one is not an individual brand name?
Answer
C. Pears
73
Which speculator in the stock exchange expect “rise in share price”?
Answer
A. Bull
74
———————— came under “Middle level management”.
Answer
A. Functional managers
75
Which of the following is not a consumer right?
Answer
A. The right to get quality goods
76
Job rotation is:
Answer
B. on the job training
77
Orientation is generally given to:
Answer
B. New employees |
78
Stock exchange ia: |
Answer
B. Secondary market
79
Un-authorised entry into website is :
Answer
C. Hacking
80
Which one is “Public Sector” Bank?
Answer
A. Canara Bank
81
What was the previous name of Nayar Service Society?
Answer
A. Nayar samudaya brithia ganasangam
82
Mahatma Gandhi started Salt sathyagraha on:
Answer
C. 12% March 1930
83
Who among the following is associated with Ayyavazhi?
Answer
D. Ayvya Vaikundar
29/2015 12 A
84
Who wrote the book Kristhu Matha Chedanam? |
Answer
B. Chattambi Swamikal
|
85
What was the last words of Mahatma Gandhi?
Answer
C. Hay Ram
86
Where was the first session of Indian National Congress held?
Answer
A. Bombay
87
Which poem of Kumaranasan portrays the story of Matangi?
Answer
D. Chandala Bikshuki
88
Which among the following is a Megalithic burial site in Kerala?
Answer
C. Cherumanangad
89
Who established the satras in Assam?
'
Answer
B. Srimanta Sankaradeva
90
“Thanas” was established during the British period by :
Answer
A. Cornwallis
91
First Indo-Pak war was started in the year :
Answer
B. 1947
92
Who waa the founder of the Greater Ezhava Association? .
Answer
D. Dr. Palpu
A 13 29/2015
[P.T.O.]
93
The Grant Trung Road was built by:
.
Answer
D. Shershah Suri
94
Who gave the slogan Do or Die?
Answer
A. Gandhiji
95
In which session the Indian National Congress split into two groups?
Answer
A. Surat
96
What was the objective of Partition of Bengal in 1905?
Answer
C. Set up a communal gulf between the Hindus and Muslims :
97
All India Muslim League was founded on :
Answer
B. 30% December 1906
98
Gandhiji started in 1942 his third major movement against the British rule. What was it? |
Answer
D. Quit India Movement
99
Abstention Movement (Nivarthana agitation) was in the year:
Answer
C. 19382
100
Who was the leader of Guruvayur Sathyagraha?
Answer
B. K, Kelappan
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