| Post Name | MARKETING ORGANIZER - GENERAL AND SOCIETY CATEGORY |
|---|---|
| Department | KERALA CO-OPERATIVE MILK MARKETING FEDERATION LTD |
| Question Paper Code | 205/2015 |
| Date of Test | 31 October 2015 |
| Medium of Question | ENGLISH |
| Exam Type | OMR Examination |
| Total Questions | 100 |
1
According to Marketing Management is the marketing concept in action.
Answer
C. William J. Standon
2
is the process whereby individuals decide whether, what, when, where, how
and from whom to purchase goods and services.
Answer
B. Consumer Behaviour
3
____ consists of product planning and development, pricing, channels of distribution,
sales force, advertising, sales promotion, physical distribution, marketing research and general
planning.
Answer
A. Marketing Mix
4
The method of collecting information by an accurate watching, noting of phenomena as |
they occur in nature with regard to cause and effect or mutual relations :
Answer
D. Observation Method
5
The act of dividing a market into distinct groups of buyers who might merit separate products
and/or marketing mixes :
Answer
C. Market Segmentation
6
The process of assembling the products, keep it in stock by the wholesaler and then distribute
to the retailers or institutional consumers who may be widely scattered is called
Answer
A. Dispersion
7
A________ has an independent shop in a business locality. Though he keeps a shop it is
not a permanent nature and he may shift his shop the moment he finds that another locality
is more profitable.
Answer
D. Street Traders
8
The type of outdoor advertisement in which hired person who move in procession with
boards and notices and also playing musical instruments to attract the attention of the public
is called :
Answer
C. Sandwichman Advertising
9
is defined as the oral presentation in conversation with one or more prospective .
buyer(s) for the purpose of making sales.
Answer
A. Personal selling
10
Match the following :
Decisions regarding Branding Explanations
Answer
Question Cancelled
11
Market gridding means :
Answer
B. An analytical technique which facilitates dividing a market into segments
12
Advertising a product on multiple TV channels at the same time :
Answer
B. Road Blocking
13
Which of the following is not a type of non-store retailing ?
Answer
D. Limited Line Stores
14
The aspect of marketing deals with discouraging customers in general or a certain class of
customers in particular as either a temporary or a permanent basis, is known as :
Answer
D. De-marketing
15
“International Marketing is the performance of business activities that direct the flow of '
goods and services to customers or users in more than one nation”. This definition is given |
by:
Answer
D. Hess and Cateora
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16
Increasing the volume of sales by neglecting quality control, production efficiency and/or
cash flow management is called :
Answer
B. Over Marketing
17
Social concept of marketing given by :
Answer
A. Philip Kotler
18
‘AIDO' means :
Answer
Question Cancelled
19
POP means :
Answer
B. Point of Purchase
20
______ is the out of designing the company’s offering and image to occupy a distinctive
plan in the target customers.
Answer
D. Positioning
21
Who is the Father of Co-operative Movement in India ?
Answer
D. Federick Nicholson
22
‘One man one vote’ principle of co-operative society was recommended by _____-
|
Answer
B. Maclagan Committee
23
“AMUL! is related to India in the same way “MILKVITTA’ is related to _______.
Answer
A. Bangladesh
24
APCOS stands for :
Answer
B. Anand Pattern Co-operative Society
25
The National Dairy Development Board was set up on a
Answer
D. 26" September 1965
.
26
Who is the exponent of White Revolution in India ?
Answer
B. Dr. V. Kurien
27
The headquarters of Kerala State Co-operative Rubber Marketing Federation :
Answer
D. Ernakulam
28
NAFED is engaged in the export of_
Answer
Question Cancelled
29
Interstate trade is carried on by ‘
Answer
A. NAFED
30
The Primary Agricultural Co-operative Credit Societies give _______— to members.
Answer
C. Short term loans
31
Which Commission recommended that all co-operative societies should make provisions for
| the education of their members and employees ?
Answer
A. international Co-operative Alliance
32
National Centre for Co-operative Education is situated at :
Answer
B. New Delhi
33
Generally the Kerala State Agricultural and Rural Development Bank issue :
Answer
C. Debentures
34
The most important source from which the Kerala State Co-operative Bank gets finance :
Answer
B. RBI
35
The Minister for Co-operation in Kerala is :
Answer
A. Balakrishnan
36
In Kerala Co-operative Propaganda is carried out mainly through ;
Answer
D. Kerala State Co-operative Union
37
Supersession means :
Answer
C. Removal of duly Elected Committee Members
38
Generally the audit fee is payable within of receipt of audit report.
Answer
C. One month
39
Kerala State Co-operative Societies Act was passed in __.
Answer
D. 1969
40
Who was the minister for co-operation at the time of passing KCS Act ?
Answer
D. P.R. Kurup
41
_______ is the essence of management.
Answer
B. Co-ordination
42
One among the following is not an associate of FW Taylor in Scientific Management :
|
Answer
A. Robert Owen
43
Who is the Father of Process Management School ?
Answer
D. Henri Fayol
44
Which one of the following is not a feature of MBO ?
Answer
C. Management problems can be described through mathematical symbols.
45
Arrange the steps in planning in a sequential order ; c
Answer
B. Identifying and Defining the Real Problem
46
The following one is not a feature of decision-making :
Answer
B. It is always a positive process.
47
________isa graphical method of identifying alternative actions, estimating probabilities
and identifying the resulting expected pay-off.
Answer
D. None of these
48
________is the quality of behaviour of individuals whereby they guide people or others
activities in organising effort. ;
Answer
D. Leadership
49
Name the proposers of the Path-Goal Theory of Leadership :
Answer
A. Robert House and Terence Mitchel
50
The latest approach to management which integrates the various approaches to management
is:
Answer
D. System Approach
51
In India Lead Bank Schemes are operated by the A
Answer
B. Public Sector Banks
52
Which one of the following is not an instrument of credit control in the banking system 4
Answer
A. Tax Rates
53
ATM services become free of cost with effect from :
Answer
B. April 1, 2009
54
Reserve Bank of India was established in :
Answer
D. 1935
55
The commercial banks in India are governed by :
|
Answer
D. Indian Banking Regulation Act, 1949
56
Who is the present Governor of RBI?
Answer
B. _- Raghuram Raj
57
The RBI, in order to control credit :
Answer
A. CRR should be increased and Bank Rate should be increased.
58
Traveller's cheques are issued by :
Answer
C. Commercial Banks
59
A statutory reserve is a compulsory reserve kept under Banking Regulation Act as per
Answer
C. Q) 17
60
Schedule No : 4 in Banking Companies is meant for :
Answer
A. Borrowings
61
Human Resource needs can be estimated by examining past trends in :
Answer
D. Trend analysis technique
62
Input to the selection process include all except : |
Answer
A. Supervision
63
A process by which participants provide their ideas on a stated problem during a free group |
discussion is called r
Answer
C. Brainstorming
64
Asa step in selection process Reference Checks include : |
Answer
A. To verify information and gaining additional information about the applicant.
65
Which of the following statement(s) is/are correct ?
Answer
B. HRM is a much broader concept and staffing is an inherent part of it.
66
Human resource management emphasises : ;
Answer
A. Development of people
67
The main feature of Internship training is : |
Answer
D. Selected candidates carry on regular studies for the prescribed period.
68
Performance appraisal relates to :
Answer
B. 360 degree Method
69
Employee morale relates to :
Answer
D. Attitude
70
Match items from List | with the item in List I.
List I List
Answer
A. Psycho analytical Theory (i) FW. Taylor
71
Valuing the stock in trade at net realisable value or cost price whichever is lower, is an
example of convention :
Answer
D. Conservatism
72
The accounting equation is based on :
Answer
A. Dual aspect
73
One of the fundamental accounting assumption is :
Answer
B. Going Concern
74
Closing capitals of A, B and C were & 50,000, % 45,000 and & 30,000 respectively. Their
| drawings during the year were % 10,000, % 5,000 and % 12,000 respectively. Amount of net
| profit earned during the year was % 18,000 which was distributed in the ratio of 3 : 2:1.
| Opening capital of C will be :
|
Answer
C. % 39,000
75
% 25,000 spent on the overhauling of machines purchased second hand is :
|
Answer
D. Capital Expenditure
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76
If average stock is € 20,000. Closing stock is % 40,000 were more than opening stock, then
the value of clasing stock will be
Answer
D. % 22,000
77
Which error cannot be revealed on the preparation of trial balance ?
Answer
C. Compensating error
78
\f sales are % 2,000 and the rate of gross profit on cost of goods sold is 25%, then the cost of
goods sold will be :
Answer
A. 2% 1,600
79
The AS-4 issued by the Institute of Chartered Accountants of India is on :
Answer
C. Contingencies and events occurring after the balance sheet date
80
A trial balance at 31“ March contains the following information : 15% Loan % 30,000, Interest |
paid & 3,000, Interest debited to P/L (Profit and Loss) account is : |
Answer
D. None of these
81
The religious minorities of Myanmar is known as :
Answer
D. Rohings
82
The operation Rahath related to the Mission of : ;
Answer
A. Yemen
83
The present Governor of RB1 is :
Answer
B. Raghuram Rajan
84
Who is the present Speaker of Loksabha ?
Answer
C. Sumitra Mahajan
85
Who was the founder of Yogakshema Sabha ?
Answer
B. V.T. Bhattathiripad
86
Who composed the work Keralapazhama ?
Answer
D. Herman Gundert
87
73 and 74 amendment of Indian Constitution introduced by the Parliament of India in :
Answer
A. 1992
88
The Ashtapathy song recited in Kerala temple is another form of :
Answer
C. Geethagovinda
89
Who founded a school for lower castes at Venganur in Trivandrum 1904 ?
Answer
A. Ayyankali
90
Who is the founder of Bachappan Bachao Andolan ?
Answer
D. Kailas Sathyarthy
91
Who composed the work Thottiyude Makan ?
Answer
C. Thakhazhi Siva Sankara Pillai
92
Nethaji Subhash Chandra Bose National Institute of Sports is situated in :
Answer
B. Patiala
93
Whose age is called Augustan period in Kerala Music ?
Answer
B. Swathi Thirunal
94
Who considered the father of Indian Economic Planning ?
|
Answer
Question Cancelled
95
The Malayali memorial of 1891 was organised under the leadership of :
Answer
C. GP. Pillai
96
How many teams played in World Cup Cricket 2015 ?
Answer
D. 14
97
A group of computers connected within a small geographical area is called :
Answer
B. LAN
98
Which one of the following river is not the tributaries of Ganga ?
Answer
A. Sutlej
99
Who is the founder of Atmavidya Sangham ?
Answer
C. Vaghbhatananda
100
The Prime Minister Narendra Modi represented the Loksabha constituency of : |
Answer
D. Varanasi
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