| Post Name | PUBLIC RELATION OFFICER |
|---|---|
| Department | APEX SOCIETIES OF CO-OPERATIVE SECTOR IN KERALA |
| Question Paper Code | 092/2014 |
| Date of Test | 2 July 2014 |
| Medium of Question | ENGLISH |
| Exam Type | OMR Examination |
| Total Questions | 100 |
1
Which is a multi-panel publication that conveys information usually on a single subject?
Answer
B. Brochure
2
Facebook., a very popular social networking site is owned by :
Answer
A. Palo Alte
3
Actual disasters such as fires, earthquakes etc. come under which type of crisis? |
Answer
D. exploding crisis |
4
Audience use media in three stages, viz; the elite stage and mass stage. Name the
third stage :
Answer
B. The casual stage
5
| Who were the forerunners of modern Public Relations Officers?
Answer
A. muckrakers
6
PR is————— unlike advertising.
Answer
B. soft sell
7
They are strategic publics who constrain an organization’s ability to accomplish its goals and
mission. Who are they?
Answer
D. activists
A a
[P.T.O.]
8
Who authored the book ‘Gauging Public Opinion?
Answer
A. Hadley Gantril
9
Who defines PR as ‘the deliberate, planned and sustained effort to establish and maintain
mutual understanding between an organisation and its various publics’?
Answer
D. British Institute of Public Relations )
10
Who is the proponent of Symmetrical Public Relations? )
Answer
A. J.M. Grunig
11
Which aspect is not part of Crisis Communication? |
Answer
B. Documentation
12
The first All India Public Relations Conference was held at New Delhi on:
Answer
A. 21 April 1968
13
The top brass of which company constituted ANSHI
Answer
C. Infosys
14
Name the author of the book ‘The Fall of Advertising and the Rise of PR’:
Answer
A. Al Ries and Laura Ries
15
The PR theory proposed by Peter M. Blau and Richard M. Emerson :
Answer
A. Exchange theory
16
PRSI, the professional body of PR practitioners was established in :
Answer
B. 1958
17
The three Sop ae of Public Relations are informing people, persuading people and
—_——_—_—— people.
Answer
C. integrating people
18
Adjusting space between two adjacent letters so that one ie positioned within the space :
Answer
A. Kerning
19
Name the official publication of an organization highlighting its policies, programmes and
achievements :
Answer
C. House Journal
20
Which day is observed as National PR Day in India?
Answer
B. April 21
21
The official English news letter published by IPRD, Government of Kerala :
Answer
B. Kerala Calling
22
Who organises India International Trade Fair every year in Delhi?
Answer
A. Trade Fair Authority of India
|
23
Who categorized media as “Hot” and “Cool”?
Answer
D. Marshall McLuhan
24
Which forms the troika of PR Communication?
Answer
A. Message, Medium, Audience
25
Informal information flow in an organization is aleo known as :
Answer
A. grapevine
26
What is flakkers?
Answer
D. derisive word for PR people
27
What is ‘0’ Dwyer’s PR Services?
Answer
A. Trade journal
28
Who believed that people must be either “ caressed or annihilated”?
:
Answer
B. Machiavelli
29
In England, who is considered as the “keeper of the king’s conscience”?
Answer
C. Lord Chancellor
30
31
Which is the largest US-based Public Relations agency?
:
Answer
A. Burson-Marsteker
32
What is the name given for developing a programme in advance of an unscheduled but
anticipated event?
Answer
A. Contingency planning
33
Social application of Darwin’s ‘survival of fittest’ theory is better known as :
Answer
B. Social Darwinism
34
The 1914 Colarado mine labour dispute kiling women and children is recorded in
history as :
Answer
B. Ludlow massacre
35
In 1917, concerned about the widespread antiwar sentiment, which American President
asked George Creel to head a new government agency whose job was to make the war
popular?
Answer
B. Woodrow Wilson |
36
During World War II, who used propaganda as an instrument of politics’
Answer
A. Goebbels
37
What is issued when some important government decision or encouragement is made like |
cabinet appointment ete.?
Answer
C. press communiqué
38
Which body is the official distributor of news about government?
Answer
A. PIB
39
‘No taxation without representation’ was the slogan doing the rounds in| —-——————
revolution.
Answer
D. American Revolution
40
“Spin” in Public Relations refers to the interpretation of information to sway whose opinion?
Answer
B. consumers
41
What do you mean by lobbying in the field of PR?
Answer
B. influencing public and government at all levels
42
Where did PR first originate as a profession?
Answer
C. Australia
43
IPRA was formed in:
Answer
D. 1955
44
Name the term to denote the standard one paragraph description of an organization,
typically placed at the end of news releases or promotional material :
Answer
C. Boilerplate
45
Who is the person to control the flow of information to publics?
Answer
B. Gatekeeper
46
Notice on a news release that it should not be used before a designated time/date :
Answer
C. Embargo
47
Verbal attack on a web newagroup participant that has the effect of “igniting” responses from
other participants :
Answer
D. flame
48
Letter written to a journalist or editor explaining why they should cover a particular topic?
Answer
D. Pitch letter
49
Brochure style with atleast two folds :
Answer
D. Aecordion fold
50
Style of paragraph in which the first line(s) extends to the margin while the remainder is
inget :
Answer
D. Hanging Indent
92/2014 8 A
51
Persuasive document written to obtain funding or a contract ;
Answer
C. Proposal
52
Producing two versions of an advertisement brochure or direct mail piece to test which
version gets the better response :
Answer
B. split run
53
Who is the proponent of Theory of Reasoned Action?
Answer
C. Fishbein
54
Name the PR tool which denotes participating in a community related activity to sponzoring |
a national or international event : |
Answer
A. Special event
55
Which is not the kind of membership offered by Public Relations Society of India?
Answer
D. Collective membership |
56
Name the first PR Agency :
Answer
C. Litigation Public Relations
57
Who was the founder of the first PR agency?
Answer
D. Scott Cultip |
58
Who opened the first PR consultancy in 1920?
Answer
B. Sydney Walton
59
“Freedom from ignorance is as essential as freedom from hunger”. Who said this?
Answer
C. Jawaharlal Nehru
60
What is Negative Public Relations?
Answer
A. Destroying the target audience
61
A benevolent king once said, “The king should be like a father,” which speaks volumes of
Public Relations. Name the king :
Answer
B. Ashoka
62
The acronym MPR stands for :
Answer
D. Marketing Public Relations |
63
What is PR according to Edward L Bernays?
Answer
C. engineering of consent
64
The building up of a dark PR Campaign is also known as :
.
Answer
D. Smear Campaign
65
A Public Relations Officer is also known as:
Answer
C. Chief Communication Officer
66
Who is the father of Public Administration?
Answer
A. Woodrow Wilson
67
Which Public Relations discipline deals with gaining publicity for a particular product or
service?
Answer
C. Lifestyle PR
68
Name the software invented by M S Swaminathan Research Institute in collaboration with a |
British NGO, One World South Asia which translates information in six languages : |
Answer
B. Open Access Knowledge
69
The Right to Information Act (RTI) was promulgated in the year : |
Answer
B. 20065 |
70
Any false statement about a person printed or broadcast which brings upon the person
hatred, contempt or inflicts mental torture constitutes :
Answer
C. libel
71
The PR code is inspired by the Universal Declaration of Human Rights of Man adopted by
the United Nations Organisation (UNO) on :
Answer
D. December 10, 1948
72
Who are ‘social engineers’?
Answer
A. People who impose judgement on others
-
73
Which Chinese system values seniority over performance or qualification?
Answer
D. Lun ai pai bei
74
PR Industry has launched ————_—,, an umbrella body representing many PR firms in
December 2001.
Answer
B. PRCAIL
75
Persons who create opinions in favour or against an organization or a public figure :
Answer
D. spin doctors
A 11 92/2014
[P.T.O.]
76
What could be an “instrument of power for social control”?
Answer
C. propaganda
77
Name the tool started by Google for comparing governments across the world :
Answer
C. Constitute
78
Who is the head of the National Dairy Development Board? )
Answer
D. Amrita Patel
79
Identify the organization with the tagline ‘Never Settle’ :
Answer
C. Monster.com
80
The term organization implies that something tangible binds people, relationships and goals
together. This definition is referred to as ;
Answer
D. Container approach
81
Who is recognised as the mother of modern environmental movement?
Answer
A. Rachel Carson
82
Which of the following is not correctly matched?
Answer
C. Arunachal Pradesh — Dispur
83
In which state the Ancient University Nalanda Situated?
Answer
B. Bihar
84
In which year Imperial Bank was nationalised into State Bank of India (SBI)?
Answer
D. 1955
92/2014 12 A
85
The famous political leader Ariel Sharon who died recently belonged to which country?
Answer
C. Israel
86
Who got the United Nations Human Rights Award in 2013?
Answer
A. Ms. Malala Yousafzai
87
In which state Kandla sea port situated?
Answer
D. Gujarat |
88
Who inaugurate Kochi LNG terminal in Puthuvype on January 4, 2014? :
Answer
B. Manmohan Singh |
89
Which is the new Self Employment Scheme introduced by the Kerala Government for the
Destitute Women of the state? |
Answer
B. Saranya |
90
In which field Nobel Prize 2013 was awarded for the study of Cargo System of cells?
Answer
A. Medicine
91
Who gave leadership to put an end the disabilities of the Channar Community in the
Travancore region?
Answer
C. Vaikunta Swami
92
Who founded Kalyana Dayini Sabha?
Answer
D. Pandit Karuppan
93
The social reformer who was nominated to Sree Moolam Praja Sabha in 1921 and 1931?
Answer
C. Kumara Gurudeva
94
Which Renaissance leader of Kerala honoured with the title “Bharata Kesari” by the
president of India?
Answer
A. Mannath Padmanabhan
95
“My Tears My Dreams” is the English translation of the autobiography of which social
reformer?
Answer
B. V.T. Bhattathiripad |
96
Which movement is not associated with Gandhipi?
Answer
D. Bhoodhan Movement
97
Which peasant movement led to the Martyrdom of Doddi Komarayya?
Answer
A. Telegana
98
Among the following who was not the member of Cabinet Mission Plan?
Answer
B. Mount Batten
99
| ‘99, Which of the following activities associated with the revolutionary leader Bhaghat Singh?
Answer
D. All the above
100
Which of the following is not correctly matched?
Answer
C. Khan Abdul Ghaffar Khan-— Bengal
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