| Post Name | STATE MASS EDUCATION AND MEDIA OFFICER {Health Services} |
|---|---|
| Question Paper Code | 230/2023 |
| Category Code | 053/2021 |
| Date of Test | 22 November 2023 |
| Medium of Question | ENGLISH |
| Exam Type | OMR Examination |
| Total Questions | 100 |
1
One person using a computer to send e-mail messages to twenty thousand people signed onto
a Listserv dedicated to a particular subject is :
Answer
C. Mass Communication
2
On a continuum that stretches from interpersonal communication at one end to mass
communication at the other, which of the following increases :
Answer
D. Number of the receivers involved in the communication
3
Which is not one of the three basic communication functions identified by Harold Lasswell in
1948 :
Answer
B. Entertainment
4
According to the semiotics school of thought, communication is :
Answer
C. Production and exchange of meanings
5
Communication was defined in 1967 as ‘social interaction through messages’ by :
Answer
A. George Gerbner
6
Semantic Noise in the communication process is linked primarily to :
Answer
D. Understanding problems
7
In persuasive public communication, Logos refers to :
Answer
A. The power of reason and evidence in text and speech
8
Proxemics as a type of non-verbal communication is related to the use of :
Answer
A. Personal and Physical space
9
The five essential elements of communication in Aristotle’s model of communication do not
include :
Answer
C. Feedback
10
The Newcomb’s ABX model was expanded with inclusion of an additional element C to
develop the Westley and MacLean’s model of communication in 1957. The C denotes :
Answer
A. Gatekeeper
11
Which of the following is true about a mass media institution?
(I) Main activity is production and distribution of symbolic content
(II) Professional and bureaucratization in form
(III) Operate in the private sphere
(IV) Participations as sender or receiver is voluntary
Answer
B. (I), (II) and (IV)
12
In which type of communication models feedback would be missing :
Answer
A. Action/Transmission models
13
‘Mass communication comprise the institutions and techniques by which specialized groups
employ technical devices to disseminate symbolic content to large, heterogeneous and widely
dispersed audiences’ was said by :
Answer
B. Janowitz
14
Who commented ‘there are no masses, only ways to seeing people as masses’ :
Answer
B. Raymond Williams
15
The mass Communication process is not characterized by :
Answer
C. Symmetrical relation
16
Who was the first to define mass as a new type of social formation, by contrasting it with
group, crowd, and public :
Answer
C. Herbert Blumer
17
According to the flow of information it facilitates, New Media is referred to as :
Answer
C. Many-to-Many media
18
Which of the statements is not true?
Answer
D. Public communication is characterized by verbal exchange between the speaker
and audience.
19
According to Arthur Asa Berger, the five important elements involved in the communication
process known as focal points in mass communication are :
Answer
B. Artwork-Artists-Medium-Audience-Society
20
What is true about communication ?
(I) It is static and not dynamic
(II) It involves sharing of meaning
(III) It is as personal as the individual who use it
(IV) It cannot exist in the absence of a receiver
Answer
B. (II), (III) and (IV)
21
The experimental Radio Mathematics Project (RMP) programme created and introduced an
ICT known as :
Answer
B. Interactive radio
22
When India attained independence, there were six radio stations in India, in the following
places :
Answer
C. Delhi, Bombay, Calcutta, Madras, Tiruchirapalli and Lucknow
23
The term Tabloidese denotes :
Answer
B. The language of the tabloid press
24
The M.S. Swaminathan Research Institute, Pondicherry established Cyber Kiosk called as :
Answer
A. Village Knowledge Centres
25
In a newspaper, a small, short heading, often consisting of just one or two words selected
from the paragraph is known as :
Answer
D. Cross-head
26
Communicatee is also known as :
Answer
B. The person who receives the Communication
27
In which of the following ownership patterns the same media company owns numerous
outlets in a single medium?
Answer
C. Chain ownership
28
The model based on the assumption that messages in mass communication passes through
different checkpoints before they are actually received by audience is known as :
Answer
A. Gate Keeping Model
29
A scientific study of feedback system in humans, animals and machines is called as :
Answer
A. Cybernetics
30
The term used to describe a society which would move to the point at which the production of
information values became the formative force for the development of society is :
Answer
D. Information society
31
The theorists of dominant paradigm of communication and social change are :
Answer
C. Everett Rogers, Daniel Lerner and Wilbur Schramm
32
The structure of Development Support Communication is :
Answer
A. Horizontal knowledge sharing between participants
33
The communication model of development communication in the modernization paradigm is :
Answer
B. Linear, Top-down, Transmission of information
34
The term magic multipliers mean :
Answer
C. Mass media are agents of social change
35
The participatory model in communication for development is also called as :
Answer
A. Organic model
36
In development communication, the Bretton Woods School of Thought supports the :
Answer
A. Dominant Development Paradigm
37
In development initiatives when stakeholders participate by providing feedback to questions
posed by outside researchers or experts, it is called as :
Answer
C. Participation by consultation
38
Community media is also known as :
Answer
D. Citizens media
39
From which of the following traditions, did the dependency approach in development
communication emerge?
Answer
B. Structuralism and the United Nations’ Economic Commission for Latin America
40
The individuals whose economic position forces them to be extremely cautious in adopting
innovations are called as :
Answer
B. Laggards
41
According to Daniel Lerner’s theory, what is the key factor that helps traditional societies
become modern?
Answer
D. Mass communication
42
In Lerner’s model of modernization, what role did empathy play in the transformation of
traditional societies into modern ones?
Answer
C. Empathy was a key psychosocial factor in the modernization process
43
According to Wilbur Schramm’s communication model, what is a key factor that impacts the
interpretation of a message?
Answer
D. The receiver’s background, experience, and knowledge
44
According to Schramm’s model, when is communication considered incomplete or ineffective?
Answer
D. When there is no feedback from the receiver
45
According to Everett Rogers’ theory of diffusion of innovations, what are the four key
elements of diffusion?
Answer
B. Innovations, communication channels, time and social system
46
In the context of the Diffusion of Innovation theory, which stage involves individuals seeking
details and information about a new innovation and showing a strong interest in it?
Answer
D. Persuasion
47
What is the primary purpose of a development strategy?
Answer
A. To define economic priorities and identify policy tools
48
What does Development Communication aim to achieve?
Answer
C. Facilitating social development through communication
49
What is the function of development communication?
Answer
A. To facilitate social change through information exchange
50
In the context of development communication, what is the key role of information exchange?
Answer
D. Promoting positive social change via sustainable means
51
According to Adam Smith, what happens to the rate of profit in a country as its capital stock
expands and development occurs?
Answer
A. The rate of profit declines
52
Who developed the Rostovian take-off model, which postulates that economic modernization
occurs in five stages?
Answer
D. W.W. Rostow
53
What did Malthus argue about the relationship between human population growth and food
production in his Malthusian model?
Answer
C. Human population increases geometrically, while food production increases
arithmetically
54
According to the Ricardian system, which group is primarily responsible for initiating the
process of economic development in society?
Answer
A. Capitalists
55
According to Karl Marx, what is the main cause of social change in society?
Answer
C. The mode of production
56
According to Gandhi, what is the key element of human development that goes beyond the
material or economic aspects?
Answer
B. Moral development
57
Which approach to development equated development with economic growth and promoted
the idea of “modernizing” underdeveloped countries by emulating the behavior of
capitalist-driven Western economies?
Answer
A. Modernisation approach
58
According to the modernisation paradigm, mostly what was the focus of communication in
the context of development?
Answer
B. One-way communication model (Sender-Message-Channel-Receiver)
59
What characterizes the strategy of communication in the alternative paradigm of
development?
Answer
A. Grass root-level communication
60
According to the alternative paradigm of development, what is the approach to utilizing local
natural and human resources?
Answer
C. Use local resources usefully
61
What type of communication is used in health promotion efforts to design campaigns for
influencing public health knowledge?
Answer
Question Cancelled
62
What is the highly effective health campaign?
Answer
Question Cancelled
63
Expand THCRP :
Answer
C. The Tribal Health Care Research Program
64
Which is the national health campaign of India?
Answer
D. All of these
65
What is called an excessive amount of information about a problem that is typically
unreliable?
Answer
B. infodemic
66
Name the welfare programme of Kerala government for widows
Answer
D. Abhayakiranam
67
NIRTH stands for :
Answer
D. National Institute for Research in Tribal Health
68
What is called the science and art of helping people change their lifestyle to move toward a
state of optimal health?
Answer
A. Health promotion
69
A special drive to vaccinate all unvaccinated and partially vaccinated children under UIP is
called :
Answer
C. Mission Indradhanush
70
Name the scheme launched by the State Government to save the State from the financial loss
following the lockdown due to the COVID-19 pandemic and to focus more on agriculture and
allied sectors and food production
Answer
B. Subhiksha keralam
71
What is called the involvement of ordinary people in a development process leading to
change?
Answer
C. Participation
72
In which participation is primary stakeholders are capable and willing to initiate the process
and take part in the analysis :
Answer
A. Empowerment participation
73
A planned activity, based on the participatory processes, and media and interpersonal
communication, which facilitates a dialogue among different stakeholders, around a common
development problem or goal is called :
Answer
B. Participatory development communication
74
Total Uplift of all without excluding any single individual and seeks to solve all kinds of
social problems relating to people in their mutual relationship with each other
Answer
A. Sarvodaya movement
75
Which was the first community radio station in India owned by an NGO?
Answer
A. Sangam Radio
76
Expand FLAW
Answer
A. Functional Literacy for Adult Women
77
Which literacy campaign is launched in Ernakulam district on January 26 1989?
Answer
B. Total Literacy Campaign
78
In which years development communication emerged as a field of mass communication?
Answer
A. Post world war II
79
“An idea perceived as new by the individual” is called :
Answer
D. Innovation
80
In which book Wilbur Schramm introduced magic multiplier theory?
Answer
C. Mass Media and National Development
81
Pick out the ‘brown good’ among the following :
Answer
B. Television
82
Expand SWOT Analysis :
Answer
C. Strength, Weaknesses, Opportunities and Threats
83
What is CDM in Sustainable Development?
Answer
A. Clean Development Mechanism
84
Kyoto Protocol, the international treaty on climate change focused on :
Answer
D. to reduce green house gas emission
85
To avoid environmental catastrophe, developing countries like Papua New Guinea and Costa
Rica took the initiative :
Answer
C. rain forest initiative
86
UN Conference of 1979 was on
Answer
B. Desertification
87
Vienna Conference of 1985 was for the protection of :
Answer
A. Ozone layer
88
In 2002, World Summit on Sustainable development held at Johannesberg discussed on
water, energy, ––––––––––, agriculture and biodiversity
Answer
C. health
89
In 1971, ‘Man and the Biosphere programme was launched by :
Answer
D. UNESCO
90
A method for calculating damage to nature and the environment is called :
Answer
C. Eco-logical footprint
91
In which of the following mode of communication in health, feedback is an important factor?
Answer
Question Cancelled
92
To avoid being static and realise who we are in communication, the health care students
must have :
Answer
C. Identity
93
The professional responsibility in health communication to ensure no harm to patients is
called :
Answer
D. Duty of care
94
The communication strategies in a health network were individuals who are sought by others
for information and advice about the concerned topic are :
Answer
B. Opinion leaders
95
During the work placement, the process of conversing with a team by a health professional is
called :
Answer
Question Cancelled
96
Which among the following is not a reason for giving healthcare feedback?
Answer
A. To provide feedback on previous medical records
97
Pick among the following, which is not a Difficult Conversations
Answer
A. Telling about negatives before positives to a patient
98
Which is not an example of synchronous communication in health?
Answer
D. Email
99
A challenging situation in healthcare communication is :
Answer
C. Delivering bad news
100
According to whom, the process of health communication is listening, dialoguing and acting?
Answer
A. Freire
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